Drew Brown

• Working on design projects for both TODAY and CNBC brands, delivering cohesive design solutions across both brands
• Contributed to TODAY design system
• Communicating with Product Managers and Developers on project status, hand-off, and visual QA

• Assisted with designing, testing, and the visual QA of an onboarding page for CNBC Pro subscribers
• Designed animations using After Effects to promote and educate users on core CNBC product features
• Explored and tested concepts to enhance CNBC Pro navigation across site

• Collaborating with lead digital designer on redesigning Nike’s email marketing platform
  
• Assisted with the research & insight work stream

• Collaborated with mobile and web design leads to ideate and implement new features
• Conducted UX audit of platform; designed and pitched solutions to improve the user interface

• Developed and launched a project to increase level of customization on a marketing web experience

• Conducted over 20 user feedback sessions and generated feedback reports and insights
• Designed and launched two new app features amassing over 1,100 daily active users and driving an 8% increase in day 1 retention
• Updated and redesigned 30+ platform Help articles

• Designed and executed full page layouts for 8 special issues
• Generated and executed website design and usability improvements

• Collaborated with a Product Manager in designing and building an 8-page marketing website
• Conducted 3 user research interviews to assess how customers interact with company's web interface
• Prepared a competitive analysis report of 16 similar companies and presented it to management

BFA, Interactive Media Arts, 3.9 GPA

Relevant Courses

• Assistive Technology, Brand Strategy, Computer Systems Organization, Consumer Behavior, Creative Computing, Data Science, Data Structures, Design Fundamentals, Design Thinking, Information Design, Marketing, Mobile App Development, Motion Graphics, Networked Media, Typography, UX Design

Honors and Activities

• Member of NYU UX Club
• Lighting designer for Broke People Play Festival, a student theater company
• Poster selected to advertise the Tisch IMA/ITP Spring 2023 Show
• Creative Computing project selected for Interactive Media Arts Winter 2021 Show
• Short film selected for the 2021 Welcome Week Film Festival